Black Future Co-op Fund Gets Profile Boost Through OL Reign Partnership
The Black Future Co-op Fund, Washington state’s first all Black-led philanthropic organization designed to promote and ignite Black generational health, wealth and well-being, recently elevated its profile and a got boost in visibility due to their partnership with OL Reign of the National Women’s Soccer League (NWSL).
Last week, the team revealed its new primary and secondary jerseys for the 2021 NWSL season, which prominently displays the name of the Black Future Co-op Fund on the front of the team’s jersey that is normally reserved for major sponsors.
“We recognized that our club had an incredible opportunity to use our most valuable media asset to raise awareness for an organization that we care deeply about,” said OL Reign CEO Bill Predmore. “The Black Future Co-op Fund serves as critical catalyst for change, investing in areas that are underserved and unappreciated in an effort to elevate our community to a more equitable place. We believe that by being featured our jerseys we can help them make a greater and more immediate impact within our community.”